Bloom by Strauss
Privacy Policy
Effective date: 30 September 2026
Bloom by Strauss is a flower concierge service based in Bangkok, Thailand. This policy explains how we handle personal information when you visit our website, contact us, or order flowers.
Information we collect
When you contact us or place an order, we may collect your name, phone number, email address, social media handle, delivery date and time, Bangkok delivery area or full delivery address, recipient details, occasion, budget, bouquet preferences, message for the recipient, and the contents of your enquiry or order. Please avoid sending sensitive information that we do not need to arrange your flowers.
Our website may also collect basic technical and usage information, such as your IP address, browser or device information, pages visited, referral source, and advertising campaign identifiers. We use website analytics and may use cookies or similar technologies for this purpose.
Where information comes from
We receive information you provide through our website forms and conversations on Instagram Direct Messages, Facebook, WhatsApp, LINE, email, or phone. If you contact us through a platform operated by another company, that platform also processes information under its own privacy policy.
Why we use it
We use your information to respond to enquiries, recommend suitable bouquets, prepare quotations, arrange and fulfil orders, coordinate delivery, provide customer support, and follow up about your request. We also use limited website usage information to understand how visitors find and use our site and to improve our service and advertising.
We do not sell your personal information. We will ask for any consent required before sending promotional messages unrelated to your enquiry or order.
Who may receive it
We share only the information needed to provide the service with florists and delivery providers, for example bouquet requirements, delivery details, and the recipient's contact information. Website hosting, email delivery, analytics, and customer communication providers may process information on our behalf. This can include Vercel, Resend, and, when enabled, Google Analytics or Meta advertising tools.
Messages sent through Instagram, Facebook, or WhatsApp are processed by Meta as the platform provider. Other providers may store or process information outside Thailand. Their own privacy notices explain their platform practices. We may also disclose information when required by law.
How long we keep it
We keep enquiries and related conversations for up to 12 months after the last interaction, unless they become part of an order or a longer period is needed to resolve a dispute. We keep order and delivery records for up to 5 years after fulfilment where needed for accounting, tax, or legal obligations. After the applicable period, we delete or anonymise information we control. Copies held by messaging platforms or other providers may follow their own retention rules.
Your choices and rights
You can ask us to access, correct, or delete personal information we hold about you, or object to certain uses, by emailing us at the address below. Please include enough information for us to identify your enquiry or order. We may need to verify your identity before acting and may retain information when the law requires it. You can also manage messages and advertising preferences in the relevant platform settings.
Contact us
Bloom by Strauss · Bangkok, Thailand
Email: bloombystrauss@gmail.com
For privacy requests, use the subject line “Privacy request”.
Updates to this policy
We may update this policy when our services, providers, or legal requirements change. We will publish the revised version here with a new effective date. If a change materially affects how we use information already collected, we will provide any additional notice or choice required by law.